Most people in industrial automation agree we have a skills gap, but we keep aiming the message at ourselves. We sat down with Amanda Beaton from Siemens to talk about the side of Automate that deserves a bigger spotlight: Education Day, student tours, and the educators building the next wave of automation and robotics talent long before anyone applies for a job.
Amanda runs Siemens Cooperates with Education in the US, bridging industry and academia by helping instructors get access to real Siemens automation technologies, training, curriculum, and micro-credentials. We dig into the A3 Educator of the Year Award and the story behind this year’s winner, Jim Dever Prasad from Lake Superior State University, whose decades in robotics education created a chain reaction of graduates who now lead, mentor, and teach across manufacturing and automation.
We also get practical about outreach. Students are not scrolling LinkedIn, and parents often do not know that high-paying automation careers can start without a four-year degree. We explore why short-form video can close the awareness gap, how immersive demos like the Siemens Mobile Experience make modern manufacturing feel tangible, and why badges and industry-recognized micro-credentials are gaining real weight in workforce development and hiring.
If this conversation helps you rethink how we grow automation talent, subscribe, share the episode with a teammate or an educator, and leave a quick review so more people can find the show.
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🎙 About Automation Ladies
Automation Ladies is an industrial automation podcast spotlighting the engineers, integrators, innovators, and leaders shaping the future of manufacturing.
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🎤 Want to be a guest on the show?
https://www.automationladies.io/guests/intake/
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👩🏭 Connect with the Hosts
Nikki Gonzales (https://linkedin.com/in/nikki-gonzales)
Courtney Fernandez (https://linkedin.com/in/courtneydfernandez)
Ali G (https://linkedin.com/in/alicia-gilpin-ali-g-process-controls-engineering)
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🎟 The Automation Ladies Community Conference: https://otscada.com
Learn more about the hosts’ industrial automation conference OT SCADA CON attended by 100+ automation professionals, engineers, integrators, and technology leaders for hands-on learning, real-world case studies, and meaningful industry connections.
🎬 Credits
Produced by: Veronica Espinoza
Music by: Sam Janes
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